"What people really want" - A Social Psychology song for marketers
I recently wrote and recorded this song with my partner and some of his musical colleagues. It's a big hit at our musical gatherings....
Shannon Lyon, meet Jane Bond (2006)
Still a young man, his life experience seems to give him the “old-age wisdom” that keeps multiplying through each album. His poetry and his
Three Ways to Use Social Psychology in Marketing
Marketing – persuasion – and social psychology First, I want to quickly answer the question: “What is social psychology?” When I meet...
My Tribute to Paul MacLeod: love Cindy
My tribute to Paul MacLeod There are many great things that happened at Paul MacLeod’s Sunday memorial show at the Starlight in Waterloo....
Behavioural Sciences can help us be happier
Most people want to become happier in their lives. (1) To this end, our world has produced an abundance of ‘self-help’ books; with aisles...
Self-Branding can put your self-esteem on a yo-yo string
The first time I saw the new Chrysler Pacifica “Dad Brand” commercial I laughed like crazy. I found it hilarious when actor and comedian...
Branding ourselves STINKS
What is with all the personal “branding”? I’m not sure it’s good for human-kind. Individual people are just humans trying to make their...
Feeling like you don’t belong to your community can hurt – literally.
People need to feel like they belong. It is a fundamental human need (1). When we don’t feel like we belong it triggers the pain...
The Hip and the Olympics – bringing togetherness to a Nation
It is a rare day when an entire nation gathers around the same event together. And it is magical. It is so magical because it elevates us...
Unhappiness is a Cognitive Illusion
People say I’m crazy when I tell them that “they are already happy;” but it’s true. Being dissatisfied with life is often just a...
