Cindy Ward, PhD

I received my Doctorate from Wilfrid Laurier University in Waterloo, Ontario, Canada.

 

I have been applying a behavioural science lens to marketing/branding, policy design, and website design since 2011.   

Here are just a few examples:

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• Making web-sites "easy" for the brain to process and interact with.

• How to get and sustain "brand identity" and likability.

• How beliefs about change and stability affect political behaviour.

• Why "thank you" programs should not come with financial incentives.

• Why market investors don't understand their own risk tolerance.

• What motivates people to behave "sustainably." 

• Easing red-tape for a stronger health care system.

• Personal connections to a BRAND foster brand-loyalty.

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Dr. Ward's consulting practice focuses on helping businesses improve their products, customer relations and processes by applying principles from business and behavioural science.

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See JoyRideConsulting.ca for more information